Category: Go to Market

Launching an HR tech product requires a robust go-to-market (GTM) strategy that encompasses target market identification, unique value propositions, and effective distribution channels. This framework guides startups in aligning their product with customer needs, differentiating from competitors, and ensuring successful product launches while fostering long-term growth and investor confidence.

Launching a new HR technology product? Whether you’re building payroll software, talent acquisition or talent management tools, or employee engagement platforms, your go-to-market (GTM) strategy can make or break your success. As a founder or leader in HR tech, understanding GTM deeply is crucial, not just for launching, but for sustained growth. This article answers…